Current situation: what employees have already mastered what language skills? Are there any departments where no one can speak the foreign language they may need (including the production one: you want at least a couple of operators to be able to explain your processes)? Also, you should take stock of your written documents that might need to be translated into other languages.
Goals: are you planning to expand or strengthen your business presence abroad, for example?
Channels: what are the “touchpoints” where you want to make a vivid impression? Your customer assistance service? Your legal documents? Your website and social media pages?
Solutions: how can you fix the problems you've identified? For example, you could consider...
Enlisting a translator/translation company for help
Hiring a content writer/copywriter to bring your message into sharp focus
Organising language lessons or workshops to fill in the language “palette” for your staff.
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Chiara Foppa Pedretti © 2025